Sacramento, CA
Spectrometer
Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 29 | 2,141,300 | |
| DMA | 19 | 3,887,300 | |
| Hispanic | 24 | 467,000 | 21.81% |
| Black | 50 | 176,000 | 8.22% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | PPM | Monthly |
| Nielsen | Hispanic | PPM | Monthly |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
KAHI-TLK KFBK-N/T KHTK-SPR KIFM-SPR KNCO-N/T KSAC-SPR KSTE-TLK KTKZ-TLK |
KCVV-HIS KFSG-HIS |
KIID-ETH KLIB-ETH |
KFIA-REL | |||||||||
|
FM
|
KSFM-RHY KUDL-CHR |
KKDO-AMR KRXQ-AOR KSEG-CLR KYRV-CLR |
KBEB-SFT KHYL-RAC KKFS-CAC KNCO-A/C KYMX-A/C KZIS-HAC KZZO-HAC |
KNCI-COU KNTY-COU |
KFBK-N/T |
KCCL-RMX KGRB-RMX KHHM-LUR KLMG-SCO KRCX-RMX KSAC-RMX KVMX-RMX KXSE-RMX |
KARA-NCL KLRS-NCL KLVB-NCL KLVS-NCL KVMR-NCL KXJZ-EDU KXPR-EDU |
||||||
|
DIGITAL
|
KYRV-F2-COU |
KKDO-F2-TLK KRXQ-F2-SPR |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| KIFM-AM, KKDO-F2, KKDO-FM, KRXQ-F2, KRXQ-FM, KSEG-FM, KSFM-FM, KUDL-FM | Audacy |
| KHTK-AM, KNCI-FM, KYMX-FM, KZZO-FM | Bonneville International Corp. |
| KXJZ-FM, KXPR-FM | California State University, Sacramento |
| KARA-FM, KLRS-FM, KLVB-FM | Educational Media Foundation |
| KHHM-FM, KNTY-FM, KRCX-FM, KXSE-FM | Entravision Communications |
| KBEB-FM, KFBK-AM, KFBK-FM, KHYL-FM, KSTE-AM, KYRV-FM, KZIS-FM | iHeartMedia, Inc. |
| KCCL-FM, KGRB-FM, KLMG-FM | Lazer Broadcasting Corporation |
| KSAC-AM, KSAC-FM, KVMX-FM | Lotus Communications Corp. |
| KFSG-AM, KLIB-AM | Multicultural Broadcasting |
| KNCO-AM, KNCO-FM | Nevada County Broadcasters, Inc |
| KFIA-AM, KKFS-FM, KTKZ-AM | Salem Media Group |
LOCAL SPORTS COVERAGE
| KIFM-AM | San Francisco 49`ers-Football |
| KHTK-AM |
Sacramento Kings-Basketball (F) San Francisco 49`ers-Football Sacramento Monarchs-Basketball Oakland A`s-Baseball |
F = Flagship
SIMULCASTS (TOTAL WEEK)
| KFBK-AM+KFBK-FM | |
| KSAC-FM+KVMX-FM |
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| KAHI-AM | Talk | 102.9 |
| KCVV-AM | Hispanic | 95.7 |
| KFIA-AM | Religion | 105.7 |
| KIID-AM | Ethnic-Other | 105.9 |
| KLVB-FM | Non-Commercial | 103.1 |
| KLVS-FM | Non-Commercial | 88.9 |
| KNCO-AM | News/Talk | 106.9 |
| KSAC-AM | Sports | 104.7 |
| KVMR-FM | Non-Commercial | 93.9 |
| KXPR-FM | Non-Commercial College | 88.7 |
| KYRV-F2 | Country | 107.1 |
NATIONAL REPS
| KBEB-FM, KFBK-FM, KFBK-AM, KHYL-FM, KSTE-AM, KYRV-FM, KYRV-F2, KZIS-FM | iHeartMedia |
| KCCL-FM, KGRB-FM, KIID-AM, KLMG-FM, KSAC-FM, KSAC-AM, KVMX-FM | McGavren |
| KHHM-FM, KNTY-FM, KRCX-FM, KXSE-FM | KRG-Eastman |
| KHTK-AM, KNCI-FM, KYMX-FM, KZZO-FM | KRG-Christal |
| KIFM-AM, KKDO-FM, KKDO-F2, KRXQ-FM, KRXQ-F2, KSEG-FM, KSFM-FM, KUDL-FM | KRG-Audacy |
| KNCO-FM, KNCO-AM | Tach |