Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 84 | 674,000 | |
| DMA | 91 | 812,200 | |
| Hispanic | 83 | 94,200 | 13.98% |
| Black | 193 | 12,400 | 1.84% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Standard | Sp; Fa |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
KKOO-ODS |
KBOI-N/T KIDO-N/T KTIK-SPR |
KFXD-URB |
KCID-HIS KMHR-RMX |
KGEM-REL KMHI-REL |
||||||||
|
FM
|
KSAS-CHR KWYD-RHY |
KKGL-CLR KQXR-AMR KRVB-AAR |
KCIX-HAC KQFC-SFT KXLT-SFT KZMG-HAC |
KJOT-ADH KSRV-CLH |
KAWO-COU KIZN-COU KQBL-COU KTHI-COU |
KBOI-N/T |
KDBI-RMX KPDA-RMX | KBXL-REL |
KBSU-NCL KBSX-NPR KLXI-NCL KOAY-NCL KTSY-NCL |
||||
|
DIGITAL
|
KQBL-F2-AOR KQBL-F3-AMR |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| KBOI-AM, KBOI-FM, KIZN-FM, KKGL-FM, KQFC-FM, KTIK-AM | Cumulus |
| KOAY-FM, KTSY-FM | Idaho Conference of Seventh-Day Adventists Inc |
| KBSU-FM, KBSX-FM | Idaho State Board of Education |
| KKOO-AM, KQBL-F2, KQBL-F3, KQBL-FM, KSRV-FM, KWYD-FM, KZMG-FM | Iliad Media Group |
| KJOT-FM, KQXR-FM, KRVB-FM, KTHI-FM | Lotus Communications Corp. |
| KDBI-FM, KPDA-FM | Radio Rancho, LLC |
| KCID-AM, KGEM-AM | Salt & Light Radio, Inc |
| KAWO-FM, KCIX-FM, KFXD-AM, KIDO-AM, KSAS-FM, KXLT-FM | Townsquare Media, Inc. |
LOCAL SPORTS COVERAGE
| KFXD-AM | University of Idaho-Football |
| KBOI-AM |
Boise State University-Basketball Boise State University-Football |
F = Flagship
SIMULCASTS (TOTAL WEEK)
| KBOI-AM+KBOI-FM |
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| KBSU-FM | Non-Commercial | 106.3 |
| KBSX-FM | National Public Radio | 93.5 |
| KCID-AM | Hispanic | 93.7 |
| KFXD-AM | Urban Contemporary | 105.5 |
| KGEM-AM | Religion | 102.3 |
| KIDO-AM | News/Talk | 107.5 |
| KKOO-AM | Oldies | 99.9 |
| KMHR-AM | Mexican Regional | 98.3 |
| KOAY-FM | Non-Commercial | 93.7 |
| KQBL-F2 | Album Oriented Rock | 99.1 |
| KQBL-F3 | Altern/Modern Rock | 96.5 |
| KTIK-AM | Sports | 95.3 |
NATIONAL REPS
| KAWO-FM, KCIX-FM, KFXD-AM, KIDO-AM, KSAS-FM, KXLT-FM | KRG-Eastman |
| KBOI-FM, KBOI-AM, KIZN-FM, KKGL-FM, KKOO-AM, KQBL-FM, KQBL-F3, KQFC-FM, KSRV-FM, KTIK-AM, KWYD-FM, KZMG-FM | KRG-Christal |
| KBXL-FM, KLXI-FM | Tach |
| KDBI-FM, KPDA-FM | McGavren |
| KJOT-FM, KQXR-FM, KRVB-FM, KTHI-FM | KRG-Katz |
| KMHI-AM | Loc Focus |