Lakeland-Winter Haven, FL
Metro Survey Area Overview
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DMA Overview
Station Combos
Simulcast
Radio Metros within the
Lakeland-Winter Haven, FL
MSA
Radio Metros within the
Tampa-St. Pete (Sarasota)
DMA
Lakeland-Winter Haven, FL
Sarasota-Bradenton, FL
Tampa-St. Petersburg, FL
Available Research
Top
Service
Ethnic Type
Report Type
Available Reports
Nielsen
General Market
Standard
Sp; Fa
Nielsen
Hispanic
Standard
Sp/Fa; Fa/Sp
Population Estimates (based on Persons 12+)
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Area
Population
Rank
MSA
703,300
80
DMA
4,765,100
13
Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.
Ethnic Composition (based on Persons 12+)
Top
Ethnic Group
Population
Pct.
Rank
Black
105,000
14.93%
72
Hispanic
210,700
29.96%
47
Source: Nielsen’s Audio and Television Market Population Estimates; released annually
MSA Counties
Top
State
County
Florida
POLK
Source: Nielsen's MSA and DMA Country Definitions; released annually
All Stations in the
Lakeland-Winter Haven, FL
MSA
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Station
Format
Power/Freq.
Owner
Rep
Translator Dial Position
WHNR-AM
Country
5,000/1360
Walco Enterprises, LLC
N/A
N/A
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WLKF-AM
Talk
5,000/1430
Hall Comm
KRG-Eastman
96.7
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WLVF-FM
Non-Commercial
750/90.3
Landmark Baptist Chrch
N/A
N/A
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WONN-AM
Sports
1,000/1230
Hall Comm
KRG-Eastman
N/A
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WPCV-FM
Country
100,000/97.5
Hall Comm
KRG-Eastman
N/A
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WQXM-AM
Spanish Adult Hits
10,000/1460
Prime Broadcasting Inc
N/A
99.9
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WSIR-AM
Country
1,000/1490
Walco Enterprises, LLC
N/A
N/A
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WTWB-AM
Mexican Regional
5,000/1570
La Raza Media Grp
Self
92.7
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WWAB-AM
Adult Hits
1,000/1330
Walco Enterprises, LLC
Self
N/A
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WWBF-AM
Classic Hits
2,500/1130
Thornburg Comm Inc
Self
102.9
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WWRZ-FM
Adult Hits
27,000/98.3
Hall Comm
KRG-Eastman
N/A
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