Lakeland-Winter Haven, FL
Spectrometer
Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 78 | 731,400 | |
| DMA | 13 | 4,864,200 | |
| Hispanic | 42 | 232,800 | 31.83% |
| Black | 71 | 110,800 | 15.15% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Standard | Sp; Fa |
| Nielsen | Hispanic | Standard | Sp/Fa; Fa/Sp |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
WWAB-ADH WWBF-CLH |
WHNR-COU WSIR-COU |
WLKF-TLK WONN-SPR |
WQXM-SAH WTWB-RMX | |||||||||
|
FM
|
WWRZ-ADH | WPCV-COU | WLVF-NCL |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| WLKF-AM, WONN-AM, WPCV-FM, WWRZ-FM | Hall Communications |
| WHNR-AM, WSIR-AM, WWAB-AM | Walco Enterprises, LLC |
LOCAL SPORTS COVERAGE
| WLKF-AM |
Florida State University Seminoles-Football Florida State University Seminoles-Basketball |
| WONN-AM |
Tampa Bay Buccaneers-Football University of Florida Gators-Football University of Florida Gators-Basketball |
| WWBF-AM |
Nascar Stock Races-Car Racing Indy 500-Car Racing |
F = Flagship
SIMULCASTS (TOTAL WEEK)
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| WLKF-AM | Talk | 96.7 |
| WQXM-AM | Spanish Adult Hits | 99.9 |
| WTWB-AM | Mexican Regional | 92.7 |
| WWBF-AM | Classic Hits | 102.9 |
NATIONAL REPS
| WLKF-AM, WONN-AM, WPCV-FM, WWRZ-FM | KRG-Eastman |