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Lakeland-Winter Haven, FL

Spectrometer
Population Estimates
Rank Population 12+
MSA 78 731,400
DMA 13 4,864,200
Hispanic 42 232,800 31.83%
Black 71 110,800 15.15%
Available Research
Service Ethnic Type Report Type Available Reports
Nielsen General Market Standard Sp; Fa
Nielsen Hispanic Standard Sp/Fa; Fa/Sp
Contemporary Rock Adult Contemporary Adult/Classic Hits Oldies Country New/Talk/Info Adult Music Urban/Black/Gospel Spanish Language Other Foreign Language Religion Non-Commercial
AM
WWAB-ADH
WWBF-CLH
WHNR-COU
WSIR-COU
WLKF-TLK
WONN-SPR
WQXM-SAH
WTWB-RMX
FM
WWRZ-ADH WPCV-COU WLVF-NCL

Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually

COMBOS (+ LMA's)
WLKF-AM, WONN-AM, WPCV-FM, WWRZ-FM Hall Communications
WHNR-AM, WSIR-AM, WWAB-AM Walco Enterprises, LLC
LOCAL SPORTS COVERAGE
WLKF-AM Florida State University Seminoles-Football
Florida State University Seminoles-Basketball
WONN-AM Tampa Bay Buccaneers-Football
University of Florida Gators-Football
University of Florida Gators-Basketball
WWBF-AM Nascar Stock Races-Car Racing
Indy 500-Car Racing

F = Flagship

SIMULCASTS (TOTAL WEEK)
TRANSLATORS
PRIMARY STATION FORMAT TRANSLATOR FREQUENCY
WLKF-AM Talk 96.7
WQXM-AM Spanish Adult Hits 99.9
WTWB-AM Mexican Regional 92.7
WWBF-AM Classic Hits 102.9
NATIONAL REPS
WLKF-AM, WONN-AM, WPCV-FM, WWRZ-FM KRG-Eastman