Santa Maria, CA
Metro Survey Area Overview

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Market & Station Updates Go to Market Chart	DMA Overview

Station Combos Simulcast

Radio Metros within the Santa Maria, CA MSA

Radio Metros within the SantaBarbra-SanMar-SanLuOb DMA  San Luis Obispo, CA Santa Barbara, CA Santa Maria, CA

Available Research				Top
Service	Ethnic Type	Report Type	Available Reports
Nielsen	General Market	Condensed	Sp/Fa; Fa/Sp
Nielsen	Hispanic	Standard	Sp/Fa; Fa/Sp

Population Estimates (based on Persons 12+)				Top
Area	Population	Rank
MSA	204,200	196
DMA	640,100	113
Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.

Ethnic Composition (based on Persons 12+)				Top
Ethnic Group	Population	Pct.	Rank
Black	4,900	2.40%	219
Hispanic	120,800	59.16%	66
Source: Nielsen’s Audio and Television Market Population Estimates; released annually

MSA Counties		Top
State	County
California	SANTA BARBARA NORTH
Source: Nielsen's MSA and DMA Country Definitions; released annually

All Stations in the Santa Maria, CA  MSA	Top
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	Station	Format	Power/Freq.	Owner	Rep	Translator Dial Position
	KBOX-FM	Adult Hits	3,300/104.1	American Gen	Self	N/A
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	KCLM-FM	National Public Radio	2,450/89.7	California Lutheran U	N/A	92.1
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	KGSV-AM	Ethnic-Other	8,000/660	XL Media, Inc.	N/A	102.5
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	KIDI-FM	Mexican Regional	3,400/105.1	Emerald Wave Media	KRG-Eastman	N/A
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	KJDJ-AM	Hispanic	2,500/1030	Centro Cristiano Vida	N/A	N/A
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	KPAT-FM	Urban AC	3,300/95.7	American Gen	Self	N/A
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	KRAZ-FM	Country	65/105.9	Santa Ynez Valley	N/A	N/A
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	KRQK-FM	Mexican Regional	3,700/100.3	American Gen	N/A	N/A
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	KRQZ-FM	Non-Commercial	4,000/91.5	Spirit Comm	N/A	101.9
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	KRTO-FM	Rhythmic CHR	360/97.1	Emerald Wave Media	McGavren	N/A
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	KSBQ-AM	Mexican Regional	1,000/1480	Lazer Bdcstg Corp	GMPT Media	102.9
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	KSMA-AM	News/Talk	1,000/1240	American Gen	Self	99.5
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	KSMY-FM	Spanish Adult Hits	3,500/106.7	Lazer Bdcstg Corp	GMPT Media	N/A
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	KSNI-FM	Country	13,500/102.5	American Gen	Self	N/A
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	KSYV-FM	National Public Radio	420/96.7	California Lutheran U	N/A	N/A
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	KTAP-AM	Mexican Regional	470/1600	Emerald Wave Media	KRG-Eastman	92.9
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	KTNK-AM	Country	500/1410	Sticks Media	Self	103.7
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	KXFM-FM	Rhythmic Oldies	2,300/99.1	Point Ten, LLC	McGavren	N/A
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