Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 107 | 516,500 | |
| DMA | 86 | 906,500 | |
| Hispanic | 136 | 36,700 | 7.11% |
| Black | 82 | 82,000 | 15.88% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | CDM | 3mo Rolling Avg |
| Nielsen | Black | Standard | Fa/Wi/Sp |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
WCWA-SPR WSPD-N/T |
WWYC-REL | WPAY-NCL | ||||||||||
|
FM
|
WVKS-CHR |
WIOT-AOR WXKR-CLR |
WPOS-CAC WQQO-HAC WRVF-SFT |
WMTR-CLH WRQN-CLH |
WCKY-COU WKKO-COU WLZZ-COU WMIM-COU WPFX-COU |
WIMX-UAC WJUC-URB WJZE-URB |
WGTE-NCL WNKL-NCL WTOD-NCL |
||||||
|
DIGITAL
|
WXKR-F2-AMR | WQQO-F2-SPR | WVKS-F2-URB |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| WKKO-FM, WMIM-FM, WQQO-F2, WQQO-FM, WRQN-FM, WXKR-F2, WXKR-FM | Cumulus |
| WCKY-FM, WCWA-AM, WIOT-FM, WRVF-FM, WSPD-AM, WVKS-FM | iHeartMedia, Inc. |
| WIMX-FM, WJZE-FM | URBan Radio Broadcasting, LLC |
LOCAL SPORTS COVERAGE
| WCWA-AM | Toledo Walleye-Hockey |
| WSPD-AM |
University of Toledo-Football University of Toledo-Basketball Cleveland Guardians-Baseball |
| WMTR-FM |
Detroit Tigers-Baseball Ohio State-Football |
| WMIM-FM |
University of Michigan-Football University of Michigan-Basketball |
F = Flagship
SIMULCASTS (TOTAL WEEK)
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| WMTR-FM | Classic Hits | 94.3 |
| WNKL-FM | Non-Commercial | 105.9 |
| WPAY-AM | Non-Commercial | 94.1 |
| WQQO-F2 | Sports | 100.7 |
| WSPD-AM | News/Talk | 92.9 |
| WVKS-F2 | Urban Contemporary | 94.9 |
NATIONAL REPS
| WCKY-FM, WCWA-AM, WIOT-FM, WRVF-FM, WSPD-AM, WVKS-FM, WVKS-F2 | iHeartMedia |
| WIMX-FM, WJZE-FM | Tach |
| WJUC-FM | McGavren |
| WKKO-FM, WMIM-FM, WQQO-FM, WQQO-F2, WRQN-FM, WXKR-FM, WXKR-F2 | KRG-Katz |
| WMTR-FM | RegR |