Milwaukee-Racine, WI
Spectrometer
Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 43 | 1,508,900 | |
| DMA | 40 | 2,003,300 | |
| Hispanic | 55 | 175,700 | 11.64% |
| Black | 39 | 238,600 | 15.81% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | PPM | Monthly |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
WJOI-CAC WJTI-SAC |
WPTT-ADH |
WRJN-ODS WZTI-ODS |
WAUK-TLK WGKB-TLK WISN-TLK WOKY-SPR WSSP-SPR WTMJ-N/T |
WGLB-GOS WNOV-UAC |
||||||||
|
FM
|
WXSS-CHR |
WHQG-AOR WKLH-CLR WLUM-AMR |
WLDB-A/C WLKG-HAC WMYX-HAC |
WMDC-CLH |
WRIT-ODS WRXS-ODS |
WMBZ-COU WMIL-COU WTKM-COU WVTY-COU |
WKTI-SPR WRNW-SPR |
WJMR-UAC WKKV-URB |
WDDW-RMX |
WHAD-NPR WLVE-NCL WMSE-NCL WUWM-NPR WYMS-NCL |
|||
|
DIGITAL
|
WMIL-F2-AMR | WXSS-F3-TLK |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| WMYX-FM, WSSP-AM, WXSS-FM | Audacy |
| WAUK-AM, WRJN-AM | Civic Media |
| WGKB-AM, WKTI-FM, WTMJ-AM | Good Karma Broadcasting |
| WISN-AM, WKKV-FM, WMIL-FM, WOKY-AM, WRIT-FM, WRNW-FM | iHeartMedia, Inc. |
| WMBZ-FM, WVTY-FM | Magnum Radio Group, Inc |
| WLDB-FM, WLUM-FM, WZTI-AM | Milwaukee Radio Alliance |
| WHQG-FM, WJMR-FM, WJOI-AM, WKLH-FM, WRXS-FM | Saga Communications Inc. |
| WPTT-AM, WTKM-FM | Tomsun Media, LLC |
LOCAL SPORTS COVERAGE
| WOKY-AM |
University of Wisconsin Badgers-Football Milwaukee Admiral-Hockey (F) Nascar Stock Races-Car Racing Indy 500-Car Racing |
| WKTI-FM | Marquette University-Basketball (F) |
| WTMJ-AM |
Milwaukee Brewers-Baseball (F) Milwaukee Bucks-Basketball (F) |
| WRNW-FM | Green Bay Packers-Football (F) |
| WRJN-AM | Green Bay Packers-Football |
F = Flagship
SIMULCASTS (TOTAL WEEK)
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| WAUK-AM | Talk | 101.1 |
| WGKB-AM | Talk | 101.7 |
| WGLB-AM | Gospel | 96.1 |
| WJOI-AM | Christian AC | 98.7 |
| WJTI-AM | Smooth AC | 102.5 |
| WNOV-AM | Urban AC | 106.5 |
| WPTT-AM | Adult Hits | 92.9 |
| WRJN-AM | Oldies | 98.1 |
| WSSP-AM | Sports | 105.7 |
| WTMJ-AM | News/Talk | 103.3 |
| WZTI-AM | Oldies | 100.3 |
NATIONAL REPS
| WDDW-FM | McGavren |
| WGLB-AM, WLKG-FM | Tach |
| WHQG-FM, WJMR-FM, WJOI-AM, WKLH-FM, WRXS-FM | KRG-Katz |
| WISN-AM, WKKV-FM, WMIL-F2, WMIL-FM, WOKY-AM, WRIT-FM, WRNW-FM | iHeartMedia |
| WJTI-AM, WLDB-FM, WLUM-FM, WZTI-AM | KRG-Eastman |
| WMYX-FM, WSSP-AM, WXSS-FM, WXSS-F3 | KRG-Audacy |