Columbia, MO
Spectrometer
Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 215 | 165,200 | |
| DMA | 134 | 424,200 | |
| Hispanic | 214 | 7,600 | 4.60% |
| Black | 161 | 19,200 | 11.62% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Condensed | Sp/Fa; Fa/Sp |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
KFAL-COU |
KFRU-N/T KLIK-N/T KTGR-SPR KWOS-N/T |
|||||||||||
|
FM
|
KOQL-CHR KTXY-CHR |
KBXR-AAR KCMQ-CLR |
KDVC-A/C KPLA-A/C KZWV-SFT |
KJMO-CLH KPOW-CLH KWJK-ADH |
KATI-COU KBBM-COU KCLR-COU KWWR-COU |
KSSZ-N/T KTGR-SPR |
KBIA-EDU KJLU-EDU KMCV-NCL KMFC-NCL KMUC-EDU KOPN-NCL |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| KBBM-FM, KBXR-FM, KFRU-AM, KJMO-FM, KLIK-AM, KOQL-FM, KPLA-FM | Cumulus |
| KBIA-FM, KMUC-FM | University of Missouri |
| KATI-FM, KCLR-FM, KCMQ-FM, KFAL-AM, KSSZ-FM, KTGR-AM, KTGR-FM, KTXY-FM, KWOS-AM, KZWV-FM | Zimmer Radio Group |
LOCAL SPORTS COVERAGE
| KCMQ-FM |
University of Missouri-Basketball University of Missouri-Football Kansas City Chiefs-Football |
| KTGR-AM |
University of Missouri-Basketball University of Missouri-Football Columbia College-Baseball Columbia College-Basketball St. Louis Blues-Hockey |
| KLIK-AM | Nascar Stock Races-Car Racing |
| KSSZ-FM | St. Louis Cardinals-Baseball |
F = Flagship
SIMULCASTS (TOTAL WEEK)
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| KATI-FM | Country | 101.1 |
| KFAL-AM | Country | 95.3 |
| KFRU-AM | News/Talk | 98.9 |
| KLIK-AM | News/Talk | 103.5 |
| KMFC-FM | Non-Commercial | 106.5 |
| KSSZ-FM | News/Talk | 96.3 |
| KTGR-AM | Sports | 105.1 |
| KWOS-AM | News/Talk | 104.5 |
NATIONAL REPS
| KATI-FM, KCLR-FM, KCMQ-FM, KDVC-FM, KFAL-AM, KSSZ-FM, KTGR-AM, KTXY-FM, KWOS-AM, KZWV-FM | KRG-Christal |
| KBBM-FM, KBXR-FM, KFRU-AM, KJMO-FM, KLIK-AM, KOQL-FM, KPLA-FM | KRG-Katz |