Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 216 | 157,300 | |
| DMA | 132 | 438,500 | |
| Hispanic | 174 | 17,600 | 11.19% |
| Black | 230 | 3,200 | 2.03% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Condensed | Sp/Fa; Fa/Sp |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
KCNR-N/T KNRO-SPR KQMS-N/T |
KLXR-REL | |||||||||||
|
FM
|
KEWB-CHR KWLZ-CHR |
KHRD-CLR KRRX-AOR |
KSHA-SFT |
KESR-ADH KRDG-CLH |
KYTO-ODS |
KALF-COU KNCQ-COU KYCT-COU |
KFPR-EDU KKLC-NCL KKRO-NCL KNCA-EDU KVIP-NCL KWCA-EDU |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| KKLC-FM, KKRO-FM | Educational Media Foundation |
| KESR-FM, KEWB-FM, KHRD-FM, KNCQ-FM, KYTO-FM | Results Radio |
| KNCA-FM, KWCA-FM | Southern Oregon University |
| KNRO-AM, KQMS-AM, KRDG-FM, KRRX-FM, KSHA-FM, KWLZ-FM | Stephens Media Group |
LOCAL SPORTS COVERAGE
| KNRO-AM |
Oakland A`s-Baseball Sacramento Kings-Basketball |
F = Flagship
SIMULCASTS (TOTAL WEEK)
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| KCNR-AM | News/Talk | 96.5 |
| KESR-FM | Adult Hits | 93.7 |
| KFPR-FM | Non-Commercial College | 91.9 |
| KHRD-FM | Classic Rock | 93.3 |
| KKLC-FM | Non-Commercial | 98.5 |
| KNCA-FM | Non-Commercial College | 96.9 |
| KNRO-AM | Sports | 103.9 |
| KQMS-AM | News/Talk | 105.7 |
| KRRX-FM | Album Oriented Rock | 104.9 |
| KVIP-FM | Non-Commercial | 98.7 |
NATIONAL REPS
| KALF-FM, KNRO-AM, KQMS-AM, KRDG-FM, KRRX-FM, KSHA-FM, KWLZ-FM | KRG-Christal |
| KESR-FM, KEWB-FM, KHRD-FM, KNCQ-FM, KYTO-FM | KRG-Katz |