Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 187 | 228,600 | |
| DMA | 74 | 988,000 | |
| Hispanic | 110 | 59,200 | 25.90% |
| Black | 137 | 33,000 | 14.44% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Condensed | Sp/Fa; Fa/Sp |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
KBHT-COU |
KBBW-TLK KRZI-SPR KWTX-N/T |
|||||||||||
|
FM
|
KWTX-CHR |
KBRQ-CLR KIXT-CLR |
KBGO-ODS |
KRMX-COU KWPW-COU WACO-COU |
KWBT-UAC | KWOW-RMX |
KWAA-NCL KWBU-NPR KZBI-NCL |
||||||
|
DIGITAL
|
KBGO-F2-URB |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| KBGO-FM, KBRQ-FM, KWTX-AM, KWTX-FM, WACO-FM | iHeartMedia, Inc. |
| KBHT-AM, KRMX-FM, KRZI-AM | M&M Broadcasting Inc. |
| KIXT-FM, KWOW-FM, KWPW-FM | Prophecy Media Group |
LOCAL SPORTS COVERAGE
| KRZI-AM |
Dallas Cowboys-Football Texas Rangers-Baseball Baylor-Football |
F = Flagship
SIMULCASTS (TOTAL WEEK)
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| KBBW-AM | Talk | 100.3 |
| KBGO-F2 | Urban Contemporary | 95.1 |
| KBHT-AM | Country | 99.3 |
| KRZI-AM | Sports | 92.3 |
| KWAA-FM | Non-Commercial | 95.3 |
NATIONAL REPS
| KBGO-FM, KBGO-F2, KBRQ-FM, KWTX-FM, KWTX-AM, WACO-FM | iHeartMedia |
| KBHT-AM, KRMX-FM, KRZI-AM, KZBI-FM | Loc Focus |
| KIXT-FM, KWPW-FM | KRG-Eastman |
| KWBT-FM | RegR |