Saginaw-Bay City-Midland, MI
Spectrometer
Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 151 | 324,400 | |
| DMA | 77 | 972,000 | |
| Hispanic | 166 | 21,300 | 6.57% |
| Black | 135 | 34,100 | 10.51% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Condensed | Sp/Fa; Fa/Sp |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
WSAM-SFT | WMPX-CLH | WJMK-ODS | WSGW-N/T | WMAX-REL | ||||||||
|
FM
|
WIOG-CHR |
WGER-AOR WILZ-CLR WKQZ-AOR |
WHNN-A/C WSAG-SFT |
WMJO-ADH WMRX-CLH WUPS-CLH |
WCEN-COU WGDN-COU WKCQ-COU |
WLUN-SPR WSGW-N/T |
WTLZ-UAC |
WCMU-EDU WLKB-NCL WUCX-EDU WUGN-NCL |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| WCEN-FM, WGER-FM, WSGW-AM, WSGW-FM, WTLZ-FM | Alpha Media |
| WMPX-AM, WMRX-FM | Black Diamond Broadcast Group, LLC |
| WCMU-FM, WUCX-FM | Central Michigan University |
| WHNN-FM, WILZ-FM, WIOG-FM, WKQZ-FM | Cumulus |
| WKCQ-FM, WMJO-FM, WSAG-FM, WSAM-AM | MacDonald Broadcasting Company |
LOCAL SPORTS COVERAGE
| WKQZ-FM | Detroit Lions-Football |
| WILZ-FM |
Michigan State-Football Michigan State-Basketball |
| WSGW-AM |
Saginaw Spirit-Hockey Detroit Red Wings-Hockey Detroit Tigers-Baseball Saginaw Valley State University-Football |
| WSGW-FM |
Saginaw Spirit-Hockey Saginaw Valley State University-Football |
F = Flagship
SIMULCASTS (TOTAL WEEK)
| WSGW-AM+WSGW-FM | |
| WSAG-FM+WSAM-AM | |
| WMPX-AM+WMRX-FM |
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| WJMK-AM | Oldies | 99.3 |
| WMAX-AM | Religion | 105.9 |
| WMPX-AM | Classic Hits | 107.7 |
| WSAM-AM | Soft AC | 92.3 |
NATIONAL REPS
| WCEN-FM, WGER-FM, WSGW-FM, WSGW-AM, WTLZ-FM | KRG-Katz |
| WHNN-FM, WILZ-FM, WIOG-FM, WKQZ-FM | KRG-Christal |
| WKCQ-FM, WMJO-FM, WSAG-FM, WSAM-AM | KRG-Eastman |
| WMPX-AM, WMRX-FM, WUPS-FM | RegR |