Baton Rouge, LA
Spectrometer
Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 78 | 722,900 | |
| DMA | 93 | 807,800 | |
| Hispanic | 120 | 49,100 | 6.79% |
| Black | 35 | 255,200 | 35.30% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | CDM | 3mo Rolling Avg |
| Nielsen | Black | Standard | Wi/Sp; Su/Fa |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
WJBO-N/T WWL-N/T |
KKAY-GOS WXOK-GOS WYLD-GOS |
WUBR-RMX |
WPFC-REL WPYR-REL |
|||||||||
|
FM
|
WFMF-CHR | WDGL-CLR | KRVE-A/C | WRQQ-CLH |
WTGE-COU WYNK-COU |
KNXX-SPR WBRP-TLK WNXX-SPR |
KBRS-GOS KQXL-UAC KVDU-UAC WEMX-URB WQUE-URB WYLD-UAC |
WBKL-NCL WBRH-NCL WJFM-NCL WRKF-NPR |
|||||
|
DIGITAL
|
WYNK-F2-CLH | WFMF-F2-N/T |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| KQXL-FM, WEMX-FM, WRQQ-FM, WXOK-AM | Cumulus |
| KNXX-FM, WBRP-FM, WDGL-FM, WNXX-FM, WTGE-FM | Guaranty Broadcasting Corp. |
| KRVE-FM, KVDU-FM, WFMF-F2, WFMF-FM, WJBO-AM, WYNK-F2, WYNK-FM | iHeartMedia, Inc. |
LOCAL SPORTS COVERAGE
| WWL-AM |
LSU Tigers-Baseball New Orleans Pelicans-Basketball (F) New Orleans Saints-Football (F) LSU Tigers-Basketball LSU Tigers-Football |
| WDGL-FM |
New Orleans Saints-Football LSU Tigers-Football (F) LSU Tigers-Basketball LSU Tigers-Baseball |
| WTGE-FM | LSU Tigers-Football |
| KQXL-FM | Southern University Football-Football |
| WBRP-FM |
LSU Tigers Women`s-Basketball LSU Tigers Women`s-Softball |
| WNXX-FM | LSU Tigers-Football (F) |
F = Flagship
SIMULCASTS (TOTAL WEEK)
| WWL-AM+WWL-FM | |
| WFMF-F2+WJBO-AM | |
| KNXX-FM+WNXX-FM |
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| WJBO-AM | News/Talk | 98.7 |
| WPYR-AM | Religion | 105.1 |
| WXOK-AM | Gospel | 95.7 |
| WYNK-F2 | Classic Hits | 97.7 |
NATIONAL REPS
| KNXX-FM, WBRP-FM, WDGL-FM, WNXX-FM, WTGE-FM | KRG-Eastman |
| KQXL-FM, WEMX-FM, WRQQ-FM, WXOK-AM | KRG-Christal |
| KRVE-FM, KVDU-FM, WFMF-FM, WFMF-F2, WJBO-AM, WQUE-FM, WYLD-FM, WYLD-AM, WYNK-FM, WYNK-F2 | iHeartMedia |
| WPYR-AM | McGavren |
| WWL-AM | KRG-Audacy |