Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 156 | 294,600 | |
| DMA | 125 | 532,500 | |
| Hispanic | 195 | 12,400 | 4.21% |
| Black | 139 | 32,900 | 11.17% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Standard | Sp; Fa |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
WIRL-TLK WMBD-N/T |
WOAM-AST |
WPEO-REL WVEL-REL |
||||||||||
|
FM
|
WPIA-CHR WZPW-RHY |
WGLO-CLR WIXO-AMR WWCT-AMR |
WKZF-RAC WSWT-A/C |
WHPI-ADH WPBG-CLH |
WFYR-COU WXCL-COU |
WZPN-SPR | WPMJ-REL |
WAZU-NCL WBNH-NCL WCBU-EDU WCIC-NCL WPZA-NCL |
|||||
|
DIGITAL
|
WPBG-F2-ODS |
WPBG-F4-N/T WPBG-F3-TLK |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| WHPI-FM, WPIA-FM, WWCT-FM, WZPN-FM | Advanced Media Partners, LLC |
| WFYR-FM, WGLO-FM, WIXO-FM, WVEL-AM, WZPW-FM | Cumulus |
| WIRL-AM, WKZF-FM, WMBD-AM, WPBG-F2, WPBG-F3, WPBG-F4, WPBG-FM, WSWT-FM, WXCL-FM | Midwest Communications |
LOCAL SPORTS COVERAGE
| WIRL-AM | St. Louis Cardinals-Baseball |
| WMBD-AM |
Bradley University-Basketball (F) Super Bowl-Football World Series-Baseball Chicago Bears-Football |
| WZPN-FM | Chicago White Sox-Baseball |
F = Flagship
SIMULCASTS (TOTAL WEEK)
| WMBD-AM+WPBG-F4 |
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| WCIC-FM | Non-Commercial | 98.9 |
| WMBD-AM | News/Talk | 100.3 |
| WOAM-AM | Adult Standards | 92.9 |
| WPBG-F2 | Oldies | 102.7 |
| WPBG-F3 | Talk | 95.9 |
| WPEO-AM | Religion | 97.7 |
NATIONAL REPS
| WFYR-FM, WGLO-FM, WIXO-FM, WVEL-AM, WZPW-FM | KRG-Katz |
| WHPI-FM, WPIA-FM, WWCT-FM, WZPN-FM | McGavren |
| WIRL-AM, WKZF-FM, WMBD-AM, WPBG-FM, WPBG-F4, WPBG-F2, WPBG-F3, WSWT-FM, WXCL-FM | KRG-Christal |