Stations

Santa Barbara, CA
Metro Survey Area Overview
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    Radio Metros within the Santa Barbara, CA MSA 
    		Radio Metros within the Santa Barbara, CA DMA 
    • San Luis Obispo, CA

    • Santa Barbara, CA

    • Santa Maria, CA
    Available Research
    		 Top
    Service Ethnic Type Report Type Available Reports
    Nielsen General Market Condensed Sp/Fa; Fa/Sp
    Nielsen Hispanic Standard Sp/Fa; Fa/Sp
    General Market
    		 Top
    Area Population Rank
    MSA 183,300 202
    DMA 640,100 113
    Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.
    Hispanic Market Estimates
    		 Top
    Area Population Pct.
    MSA 58,900 32.13%
    DMA 239,500 37.42%
    Source: Nielsen’s Audio and Television Market Population Estimates; released annually

    MSA Counties
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    State County
    California SANTA BARBARA SOUTH
    Source: Nielsen's MSA and DMA Country Definitions; released annually

    All Stations in the Santa Barbara, CA  MSA Top
     
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    Station Format Power/Freq. Owner Rep
    KIST-FM Mexican Regional 930/107.7 Rincon License Sub McGavren
    KSPE-FM Spanish Adult Hits 880/94.5 Rincon License Sub McGavren
    KZER-AM Mexican Regional 2,500/1250 Lazer Bdcstg Corp GMPT Media