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Frequently Used Abbreviations |
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AAAA |
American Association of Advertising Agencies |
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AQH |
Average Quarter-Hour |
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CMSA |
Consolidated Metropolitan Statistical Area |
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CRMR |
Condensed Radio Market Report |
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CSB |
Client Service Bulletin |
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Designated Marketing Area |
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DOM |
Description of Methodology |
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DST |
Differential Survey Treatment |
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EDSR |
Electronic Diary Storage and Retrieval |
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EMRC |
Electronic Media Rating Council |
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ERP |
Effective Radiated Power |
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ESB |
Effective Sample Base |
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HAAT |
Height Above Average Terrain |
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HDBA |
High-Density Black Area |
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HDHA |
High-Density Hispanic Area |
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MRS |
Minimum Reporting Standards |
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Metropolitan Statistical Area |
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NAB |
National Association of Broadcasters |
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NECMA |
New England County |
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NRAC |
Nielsen Radio Advisory Council |
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OMB |
Office of Management & Budget |
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PMSA |
Primary Metropolitan Statistical Area |
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PPDV |
Persons-Per-Diary Value |
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PPH |
Persons-Per-Household |
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RAB |
Radio Advertising Bureau |
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RDD |
Random-Digit Dialing |
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RMR |
Radio Market Report |
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SIP |
Station Information Packet |
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SRMR |
Standard Radio Market Report |
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SSA |
Special Station Activities |
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TD |
Technical Difficulty |
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Total Survey Area |
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TSL |
Time Spent Listening |
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UUUU |
Unidentified Listening |